Venice Beach-based bike shop bringing bike shopping down to earth. Developed Instagram voice & wrote paid social ads with 3.08% average CTR and 1.96 ROAS.
KODIAK LEATHER CO
Alaskan-inspired brand of heirloom-quality leather goods. Developed Instagram voice & wrote paid social ads with 4.06% average CTR and 1.61 ROAS.
Science-grounded hangover cure that is easy to take on the go. Developed Instagram voice & wrote paid social ads with 2.47% average CTR.
Created general hashtag strategy for all SelfMade partners + trained Content Strategy team on how to build an effective strategy for each brand.
Austin, Texas lifestyle brand with products made by local designers. Interviewed & photographed designers in their studios to tell story for the blog.
The most widely-circulated magazine in Texas. Supported editorial staff with daily tasks, updated BBQ guide for SEO in anticipation of the annual Texas Monthly BBQ Festival, and wrote for the Energy blog.
PEDAL THE PACIFIC
Cycling the Pacific Coast to start a powerful conversation about the injustices of sex trafficking. Wrote regular blog posts throughout the tour and updated Instagram each day with static posts and stories.